Under the direction of Prof. Dr Martin Kröll and Prof. Dr Bernd Kuhlenkötter, the international expert workshop as part of the EU project "Digital Coach" took place on 15 and 16 June 2023 in the research building of the ZESS (Research Centre for the Engineering of Smart Product-Service Systems) on the Mark 51°7 site in Bochum. Experts from nine EU countries took part in the workshop. The conference focused on digital transformation in organisations and selected economic regions in Europe. The following experts, among others, presented their research findings: Prof. Dr.-Ing. Bernd Kuhlenkötter (RUB): conceptual approach from the ZESS research building and the Learning and Research Factory (LFF) of the Chair of Production System at Ruhr University Bochum, Prof. Dr Matthias Kiese (RUB Geographical Institute): Structural change 2.0: The Ruhr area on the way to the knowledge economy?, Prof. Dr. Jörg von Garrel &,Samantha Werens: (Competence Centre Work & AI, Darmstadt University of Applied Sciences): Artificial intelligence, acceptance of AI-based work systems and manufacturing SMEs,